A mobile app privacy policy is a legal statement that must be clear, conspicuous, and consented to by all users. It must disclose how a mobile app gathers, stores, and uses the personally identifiable information it collects from its users.

A mobile privacy app is developed and presented to users so that mobile app developers stay compliant with state, federal, and international laws. As a result, they fulfill the legal requirement to safeguard user privacy while protecting the company itself from legal challenges.